Wednesday, July 8, 2009

Rue 21 - etc! ???


I often complain that no matter where you go in the United States you find the same old collection of chain stores. Well, Rue 21 is also part of a chain, but I'd never heard of it. Rue 21 (Avenue 21?) is a new store that sells clothing for youthful men and women, I think - "cool guys and gals" is the way they put it - in the new outdoor mall, Market Square at Heathbrook.

French is in! French is cool!

39 comments:

melanie said...

From the start (the beginning or the first photo) it is a...lock...red and green lock, that opens to let the boat through...

Did I translate that OK?

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Yes your translate is OK !

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"Rue 21 etc" is a american shop
and, in France, "Rue 89" is a newspaper, in memory of "1789" : the great french revolution.

Can you understand me ?

Jacob said...

Oui! Melanie! Merci Beacoup!!!!

Tash said...

I like the colors and the window display. When I see the kind of store it is, all I think of is Rue to ruin of parental wallet. (Here, as I'm sure there, we have Tilly's and PacSun and Hollister...I'm just glad we shop there only about twice a year.) Rue21 is in Wikipedia - how about that.

Bergson said...

The french name must sell!
Finally, one must believe

Olivier said...

"French is in! French is cool!" Yesssssss ;o)))

Babzy said...

I don't know "Rue 21" but i agree French is cool ;) ;) ;)

Sean said...

Do you buy there? :)

tapirgal said...

I think the lady on the poster looks cooler than the clothing in the window, but then it's hard to see. The building doesn't look very French, does it? Who are they trying to kid :)

tapirgal said...

P.S. I've never seen this chain out our way, either.

Marie Reed said...

I've never heard of this chain either! I'm not a cool guy or gal though:)

Kcalpesh said...

KooL my wife always likes such shopping places for sure.... I wonder why women can never miss a single chance of shopping... I liked the red rude21 logo...

magiceye said...

bright, attractive etc...

Juergen Kuehn said...

I think, that's a kind of business migration around the world, Jacob.
Even in our little town of Marburg we have many examples, too.
C'est la vie!
Apart from this, your very well arranged photo is excellent!
Grettings
Juergen

Buenos Aires Photoblog said...

Clear and crisp picture, as always! The red is pretty eye catching. Nice work!

Vogon Poet said...

I checked rue21 on Wikipedia and found a very interesting story of a chain reborn after bankruptcy (from chapter 11 to rue 21!), opening a record number of successful stores in few years.
The store looks cool, but I'm too old for this...

Dianne said...

forever 21 was a chain my niece used to love to shop at, is it possible they were taken over by the French? a sudden fashion coup! ;)

photo jumps off the screen - the clarity is astounding

Anonymous said...

Rue 21 is big business like any other chain in the US. Rue 21, formerly known as Pennsylvania Fashions Inc., was founded in 1976 and is based in Warrendale, Pennsylvania. It is one of the largest outlet value retailers in the US and the apparel is being produced under sweatshop conditions. They target men and women between ages 15 to 30. The number 21 refers to Rue21's hope that people long to be 21 year old (again or for the first time). Their top competitor is Forever 21, Inc. I'm pretty sure that they are all mixed up together. Both are being financed by a private equities fund. So it doesn't matter what you buy and where you buy it, it's all part of corporate America. Hallelujah!

B SQUARED said...

Never heard of it but I'm significantly over 21.

Marie said...

Thank you very much, dear Jacob, for this vibrant tribute paid to my native language :-))

Prospero said...

If I were young, and French ... I might shop there.

Jarart said...

Well, I guess that leaves me out.

Hilda said...

Rue? Not a name I'd recommend for a shop in an English-speaking country. I do like the etc! though ;)

Lois said...

It's kind of catchy!

James said...

Back in my day the cool "guys and gals" got their clothes from vintage and thrift stores. I've never heard of this place but I bet it won't be long before they are all over the place. I wonder if it has any connection to the "Forever 21" stores that I've seen.

Jacob said...

@ Anonymous - Good god, what a mess! Thanks for that background. I knew it had been incorporated in Pennsylvania, but not the rest.

Yikes!

Jacob said...

@ Hi James - Please read the comment by Anonymous above!

And have a good day, all!

Frank said...

You devil you. All this from throwing out a single Freanch word. (You'll probably post everything in French from now on.) Careful, Jacobin. The whole world is watching and reading. BTW, I love shooting storefronts.

:)

Daryl said...

AND they seem to have an online shop ...

Jacob said...

@ Frank - Oui! Non! Aw, merde!

Mary Stebbins Taitt said...

I never heard of it either.

Nice capture.

I prefer Ma and Pa.

Halcyon said...

A rue is more like a street.

I think we have this store here too. But I've never been in it. Guess I'm not part of their target demographic. :)

Jacob said...

@ Sean - No, I'm way too cool for this place!

Lee Spangler said...

Nothing like great marketing. Sure is in to be French. I'll stick with French kissing.

Jacob said...

@ Lee...hmmm. Why does that not surprise me? But, it's not a bad idea...;-)

cieldequimper said...

Anywhere near 21st street?! Just kidding, VP did the research. I'm too old for this too!

Shammickite said...

Can you be a cool guy or gal even if you're not youthful any more?

Jacob said...

@ Shammickite - Of course! You are and I am!

Your EG Tour Guide said...

I know what you mean about seeing the same stores wherever you go. It happens in Canada too. Rue 21? Hmmm. I too have never heard of it...but then I'm a tad older than the target market.

Anonymous said...

rue 21 has NOTHING to do with forever21. they are 2 totally seperate companies. rue21 has over 500 stores.

"Photographers deal in things which are continually vanishing and when they have vanished there is no contrivance on earth which can make them come back again." — Henri Cartier-Bresson